雙和醫院：吉祥物設計專案
Overview
This project aimed to create a long-term brand asset through mascot design to enhance the approachability of Shuang-Ho Hospital’s brand. Through character design and personality definition, the mascot serves as an important communication tool across various scenarios such as navigation, health education, event visuals, and digital platforms—helping the hospital convey a professional and human-centered caring image.
Background
Prior to the project initiation, although there was an existing mascot concept within the hospital, its presence was merely formal and had not been integrated into any stable usage scenarios. Most internal staff and visitors were unable to recognize or articulate its role. From both usage and recognition perspectives, the character did not truly fulfill the functions expected of a mascot.
Key Outcomes
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Improved Brand Perception
Delivered a more approachable and human-centered hospital image, creating a consistent emotional touchpoint for patients and visitors. -
Systematic & Scalable Asset
Built not just a single illustration, but a reusable mascot system with guidelines—reducing future production and cross-team communication costs. -
Successful Multi-Scenario Adoption
The mascot was adopted across hospital campaigns and materials, receiving positive internal and public feedback. In certain contexts, it also contributed to stronger engagement—such as increased event participation, improved social interaction metrics, and more favorable satisfaction-related responses.
Mascot Showcase
專案概述
本專案旨在透過吉祥物設計打造一個可長期使用的品牌資產，提升雙和醫院品牌的親和力。透過角色設計及個性定義，該吉祥物成為醫院在導覽、衛教、活動視覺及數位平台等多元場域中的一個重要的溝通工具，協助醫院傳達專業且以人為本的關懷形象。
專案背景
在專案啟動前，院內雖曾有吉祥物相關設定，但其存在僅止於形式，未被實際納入任何穩定的使用情境，多數院內人員與訪客亦無法辨識或說出其角色定位。從使用與認知層面來看，該角色並未真正發揮吉祥物應有的功能。
基於此判斷，我主動提出重新定義吉祥物的角色與價值，並主導其整體重新設計，從定位、視覺到實際應用情境重新規劃，使其首次成為一個可被辨識、可被使用，且能長期運作的品牌角色。
主要成果
- 提升品牌形象
成功塑造更具親和力與人本關懷的醫院形象，為病患及訪客創造一致的情感接觸點。 - 系統化且可擴展的資產
不僅打造單一插畫，而是建立可重複使用的吉祥物系統及指引，降低未來製作及跨團隊溝通成本。 - 多場景成功應用
吉祥物成功應用於醫院各項活動及資料中，獲得內外部正面回饋。在特定情境下，也促進更高的參與度、社群互動指標提升及滿意度相關回應的改善。
吉祥物展示