SHH Journal Design Project

A journal design project for Shuang-Ho Hospital

Duration 2 Year

My Role Visual Designer

Responsibility Editorial Design, Publication Design, Infographic

Company Shuang Ho Hospital (Taipei Medical University)

Overview

Led the redesign of SHH’s monthly journal (Issue 171–187), rebuilding the visual system and layout structure to strengthen brand perception and improve readability, while establishing a scalable production framework.

Background

With fixed budget, page limits, and mandatory content (e.g., clinic schedules), the original layout struggled to balance marketing and information. The redesign referenced international hospital publications to create a clear, professional, and approachable visual style.

Layout Showcase

Key Outcomes

A renewed editorial identity increased internal adoption and participation.
Content ratio rose to nearly 50%, improving engagement and marketing impact.
Focused features improved visibility of departments and new physicians.
Essential info was integrated more clearly, reducing repetitive inquiries.
The layout system is now institutionalized and maintained by successors.

專案概述

負責雙和醫院醫訊月刊（第171–187期）改版專案，重新設計視覺系統與版面結構，強化品牌形象與閱讀體驗。

專案背景

在預算、頁數有限且有固定內容（如門診時間表）的情況下，原有的醫訊版面難以兼顧日益增長的行銷需求與品牌傳達，故啟動此專案。主要參考日本醫院的刊物設計，以期打造清晰、專業且親切的視覺語彙。

主要成果

全新的視覺識別，有效提升內部對於行銷的參與度與積極度。
透過重新規劃門診時刻表的排版，將行銷內容比例提升至近50%，增強讀者互動與行銷效果。
每期採專題式報導，提升科別與醫師能見度。
將重要資訊進行整合，減少重複性的詢問。
建立可重複使用的Indesign版面系統。

版面展示